Content Creation Course (FVTC) - Content Marketing Trends - Blog Assignment

Professional but Bubbly

One Google search of Tiffany Holtz Real Estate Group and the photography you see will immediately tell you a story. While I’ve never met Tiffany Holtz, I feel like I know her simply from the photos I’ve seen. She has the power pose nailed, she loves pink, she has a powerful team working with her, and she is professional but bubbly. Although I couldn’t find any information on why pink is her go-to color, in a world of black as the typical “professional color,” I’m here for it!

A statistic I read earlier this year is “Our brains can comprehend images 60,000 times faster than text,” so it’s no surprise that photography plays a huge role in connecting brands to customers. Photos tell a story and make us feel something. Let’s dig into how photography helps shape brand identity and customer perception using Tiffany Holtz Real Estate Group as the example.

Bridge the Gap

According to (Peña, 2024), photography can bridge the emotional gap between a brand and its audience, helping people connect with what the company truly stands for. Tiffany Holtz Real Estate Group knows how important photography is, not just for them but for you. For them, you’ll see warm lighting, crisp, clean spaces, happy families, and professional teams. For you, you’ll find details about their “Exclusive Marketing Program”, how they use storytelling, professional staging, premium photography, and immersive videography to attract hundreds of potential buyers to your home.  

Consistency is key. Apart from their website, I’ve also paid attention to billboards, ads, and other high-quality content because their images and branding demand attention and showcase consistency. When you’ve worked hard to build a brand, you want your audience to recognize it’s you. Make sure your photography connects across all platforms by keeping the style (lighting, tones, editing, subject matter) intentional. (Greenlee, 2025)

The Centerpiece

Imagine you're at an elegant wedding, the tables are set with beautiful plates, glasses, silverware, napkins, and name cards, but the tables don’t have a centerpiece. You’d probably notice that “something is missing”. Now imagine a website with a beautifully created logo, with title fonts and body fonts, with the perfectly selected colors and words, but not a single photo. Again, the “centerpiece” is missing. The part that makes you feel like this place is special isn’t there.

Keeping with this same idea, imagine that the wedding table does have a centerpiece, it’s pictures of a bride and groom, but not “the” bride and groom that you are there for. It’s pretty, but it has you feeling like you might be in the wrong room. That’s what happens when a business uses stock photography instead of its own. We can see that it’s a beautiful photo, but we can’t connect with it, so we are left feeling like we’re in the wrong room (or website).

People connect with people. People buy (and sell) from people they know, like and trust. If your business is using photos that aren’t yours, or that tell a different story than your brand does, you might be liked, but you’ll make it hard to know and trust.

Professional and Personal

At the beginning of this blog, I talked about how our brains can comprehend images far faster than text. It’s no surprise then that social media posts with images have a 650% higher engagement than text-only posts. (Peña, 2024) High-quality, relevant images can attract more views, clicks, and shares, increasing your reach and boosting your marketing efforts. One look at the Facebook page for Tiffany Holtz Real Estate Group and you’ll see high-quality, relevant photography! Seeing proof that a business is both professional and personal taps into more than just trusting them; it taps into building a relationship that lasts beyond the sale or purchase of a home. Knowing who a business is at its core, not just who they say they are, is what makes people want to share their experience, tell their friends and influence others to choose this real estate group.

Of course, photography isn’t just pretty pictures; it’s strategy. Tiffany Holtz’s Real Estate Group uses premium photography to sell your home AND to show the world who they are…

The Tiffany Holtz Real Estate Group is ranked as the #3 Coldwell Banker team in all of North America, with over $200 million in sales last year alone. Tiffany is known for her professional, knowledgeable approach and is widely recognized as one of the most trusted names in Wisconsin real estate. (Wisconsin Real Estate, Real Estate for Sale in Wisconsin, 2024)

Listen with Your Eyes

Saving the best for last... Can you HEAR this photo?? Great photos tell a story and make us feel something. What is this one saying? 

Greenlee, S. (2025, April 30). How Photography Plays A Role In Brand Identity And Design - Greenlee Photography. Greenlee Photography. https://greenleephotography.co/2025/04/30/how-photography-plays-a-role-in-brand-identity-and-design/

Peña, B. (2024, October 29). Magnafoto. Magnafoto | High-Quality Video Production Services. https://magnafoto.com/photography-in-brand-storytelling/

Wisconsin real estate, real estate for sale in Wisconsin. (2024). Tiffanyholtz.com. https://www.tiffanyholtz.com/